TikTok Shop Profit Calculator

See if your brand will actually make money on TikTok Shop, before you spend a single euro.

The exact Profit Calculator we use as an official TikTok Shop partner for all our ecommerce clients. Yours, free. Plus an in-app walkthrough so you can fill it in properly.

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Email-gated. You'll get the calculator and a few follow-ups. No sales calls unless you book one yourself.

Besties who trust us
Albert Heijnbol.OreoTomTomICI PARIS XLDavitamonalbelliSTOX Energy SocksL'OyéCook & PanBoxbollenAlbert Heijnbol.OreoTomTomICI PARIS XLDavitamonalbelliSTOX Energy SocksL'OyéCook & PanBoxbollen
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Official TikTok Shop Partner badges in NL
Verified partner
7 months
TikTok Shop US experience
In-market
1st
TikTok Agency Partner badge in Benelux
Category-leading
3x
TikTok-published case studies
Featured by TikTok
Why this exists

"TikTok Shop is going to be huge in NL." Everyone's saying it. Almost nobody can show you the math.

Here's what's actually happening: your team is about to walk into a strategy meeting where someone's going to ask “what's our 6-month profit projection on TT Shop?” and the honest answer right now is “we don't know, but the agency we're talking to says it'll be great.”

That's not a plan. That's a vibe with a price tag.

So we built the sheet we wish existed when our own clients started asking. Models TikTok commission, creator commission, refund rate, other 'hidden' fees, GMV Max ad spend, COGS, seeding. Everything that determines whether you actually make money. Same model we use for paying clients. Yours, free.

What you get

What's in the calculator

Breakeven

Floor scenario

Low creator activation, average refund rate. Tells you what survival looks like before you sign off on the budget.

Semi aggressive

Base case

Benchmarks from our live NL & US shops. The number you'd actually defend in a board meeting.

Aggressive

Upside scenario

Top-decile creator engine plus paid efficiency. The ceiling, not the plan.

Built for

Ecom Managers, Performance Marketers, Marketing Managers and Marketplace teams who need to defend a number, and CMOs who need to greenlight one.

If you already run Bol or Amazon, this calculator will feel native: same vocabulary, same margin logic, just for TikTok Shop.

Built for some, not all

Best fit

DTC brands with ambition for 7-figure TT Shop GMV. Ready to invest in affiliates and media budget.

Not for you

B2B. Regulated industries. Brands ‘dabbling’ for one quarter. Pre-launch brands still validating the offer.

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